Google Adsense is one of the best CPC advertising networks in the world. Google AdWords is used by advertisers to advertise their products and services. With strong competition, advertisers never hesitate to spend up to a few dollars per click and this is the reason why publishers love Google Adsense. Although Google Adsense show high-paying ads, we must make some optimizations and adjustments to get the most out of Google ads. Look for the best Google Adsense optimization techniques in this article.
I leave you these tips to follow:
Ad size selection
The selection of ad sizes that we use on our site is one of the most important factors affecting Adsense's revenue. The best performing Adsense ad sizes are 728 x 90, 336 x 280 and 300 x 600 ad sizes. Among these ad sizes, the large rectangle ad unit 336 x 280 will compete with advertising creatives of 336 x 280 and 300 x 250 ad creatives. Therefore, the large 336 x 280 ad size rectangle will generate more revenue than the 300 x 250 ad size. The same applies to the 300 x 600 ad size that competes with 160 x 600 ad units and 120 x 600
It will be better to choose the adaptive block of response announcements instead of 728 x 90 units. The responsive ad responsive block will show high-paying ad creatives in different ad sizes that fit the ad space.
Ads Locations
Placements ads play an important role in the performance of Adsense ads. Publishers should make sure to place ad units in the highest performing areas. I am using Adsense for 1 year and I have done A / B tests with different combinations to find the best performing advertising spaces.
The placement of ads with better performance places the ads below the title of the article. But it is the job of each publisher to find the best ad size to place in that place. Horizontal ad units work very well in a few places. But the big rectangular ads did the best while testing.
Adsense ads have not been working well in the sidebar. Therefore, avoid placing Adsense ads in the sidebar. This is because most of the ads were not relevant to the niche. But, the affiliate or contracted banners works much better in the sidebar.
If possible, place an ad unit inside the article. There are several WordPress plugins available to make the job easier. Finally, place an ad unit at the end of the article. If your blog has good content, visitors will read the content to the end and an ad below the content could be fine.
Link Advert Blocks
There are many claims that text ad units do not work well. But ad units with a text link double revenue. The text link ad unit works well in most site categories, blogs, web marketing and web design, etc.
Ad units with a text link work well only when they are placed between the article. Now, in Google Adsense you have introduced the answer link unit that is said to perform 40% better than the regular link units according to the data collected by the Google Adsense.
The response link units are great on all devices and is displayed as the menu on mobile devices and performs very well compared to the desktop version. Do not hesitate to check the performance of the link ad units on your website.
Ads with Coincident Content
Matched content ads are like native ads that help us increase revenue while helping us lower the bounce rate and increase page views. In addition, the% CTR will remain in the safe zone.
Matching ad units are enabled for the best performing sites linked to the Adsense account. If the matching content ad is enabled, publishers can use it to enjoy the additional benefits mentioned above.
Additional tips
- Do not delete advertisers or disable personal ads. This will reduce the competition of advertisers.
- Increase the visibility of the ad. This will increase the advertising contest for the ad space.
- Do not place more than 3 ad units per page. You can add more on pages with heavy traffic.
- Try to customize the colors of the ad to determine which color is best for the theme of the site.
- Take a week or more to try a combination, nothing will change in a day or two.
No comments: