Google Adsense Ads

Google announced on the AdSense blog a new "quality effort" they are rolling out. Before you can earn money from ads you place on web sites, you need to first add them to your verified sites section in AdSense and Google has to verify them.

Google said that "before you can show ads on a new site, you now have to add the site to your AdSense account." Google will then take that site "through a verification process which checks that you own the domain or have the ability to modify its content." During this verification process, Google will also review the site for compliance with the AdSense Program policies.

If all is good and all the "checks are completed", your site will be marked as "Ready" and you can start showing ads.

You can verify sites by going to your AdSense account, click sites under settings, click Add site and then enter the URL of your site.

Google said this will have a minimal impact on most AdSense publishers, they wrote:

For the vast majority of AdSense users, the only change will be the new Sites tab. However, for some of you, we may ask for help to find the correct ad code when you add a new site. If we require your help, we’ll reach out through email and notify you when you sign in to AdSense. So don’t forget to make sure we have the correct email address for you and that your email preferences are up to date.




Source: https://www.seroundtable.com

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Every so often we check the statistics of our sites to know the characteristics of our visitors: countries where they are accessed, average time spent on the page, clicks, most visited posts, etc.

But perhaps one of the most interesting and revealing information is that of which search chains brought them to our site.
Knowing this allows us to know in which keywords we are better positioned in search engines when our visitors seek information on certain topics.

Many times it is so important to know which keywords visit us, as deduce with key words that we are interested in being well positioned is not getting traffic, because that is where we must work more to position ourselves better.

Below we review very briefly some of the most common keywords by which our visitors come to the site.


Google Ad account sign in, Googleads login, Google Adsense in


Undoubtedly Google advertising programs, Google Adsense and Google Adwords are perhaps the most attention attracting our visitors, and it is not uncommon as it is the central theme of our site.


Adword, Google Ads


The program of "Adword", actually before Adwords, now simply Google Ads is the tool to create campaigns and hire advertising to Googe, but also for those who want to put Adsense on your site Adwords is a very useful tool to investigate which keywords have greater competition, and which less competition and thus make decisions on where to put more effort in positioning.



Where are Google Ads, Google Adwords, Put Google Ads on my website, Google Adsense payment


Obviously in a site dedicated to Adsense search chains are all related to this particular topic.


How to add Google Ads to website, add Google Adsense to website, how to add Google Ads to your website


It is quite common confusion between Google Adsense, which points to those who want to monetize our sites by putting advertising, and Google Adwords, or Google Ads, which is for those who want to promote your business, your site or your products by advertising in Google Adsense.


How to make website for Google Adsense, how to make money with Adsense, make money in, make money on


These keywords seem to bring with it an obvious question: how to make money with Google Adsense?
The short answer is: creating an Adsense account and starting to publish your advertising on your website.
The long answer is in the content of this blog where we try to analyze this topic from different angles.


Google adsense code, Adwords coupon, Adwords promotional code, Adcense, Googleadense


In all these cases it seems evident that the lack of information on the subject makes it difficult to give a single answer.
The best thing in these cases and in the majority is to begin patiently to read about these topics, there is a lot of information below to begin soon to know more deeply about these programs.


Does Adsense and Adwords Influence SEO?

I think it's a question that many of us have asked ourselves at some point. The short answer is very simple: a priori no, but in fact yes. The long answer is the one I want to address in this post.

I am aware that I am not the first to discuss this topic but I find it interesting to share my experience in this regard and explain what we have observed working with real projects over the past few years. Let us begin:



Does Adwords Influence SEO?


Not directly, and also I think it would be illegal in half the planet if Google applied organic bonuses for hiring paid traffic. That means that if you hire Adwords it will not improve your positioning directly or automatically.

Indirectly, things change. An SEM (Adwords) campaign is a way to attract traffic and gain prestige or brand recognition. The visits you get could come back in the future and do it at that time with an organic brand search. In this case, you may be improving your user response, which does have a positive effect on SEO. It could also have other positive effects of all kinds, but always indirect. Summarizing:

Adwords does not improve your SEO directly, but you can do it indirectly if your SEM campaign improves the user response or some other SEO aspect.

What it will never do is be harmful (Adsense could, however).

In fact, we can apply this to other forms of advertising or promotion. When a brand is advertised on television or in other media, it usually generates an improvement of its CTR, either because it generates brand searches, or because it is remembered in keyword searches.

As is often the case, Zalando is once again a reference: it is advertised on television, street signs, banners, Adwords, Facebook, etc., and this generates visibility that ends up having a positive impact on SEO.



Does Adsense Influence SEO?


Here the thing changes and the answer may not be what you expect. It is often said that "You can subtract but only if you pass" and that is part of reality but there are more scenarios. Let's see it and start with the one that generates the classic debate:

You abuse and Google penalizes you
If you abuse Adsense and show very aggressive ads Google can penalize you for Adsense and for organic.

That is, you can disable the ads on your page but it could also penalize you at the SEO level. Even sometimes it puts a name (or rather we put it) to the changes of its algorithm in that sense.

One of the best known was Ads Above the Fold (unofficial name) of 2012, where you directly suffered a penalty if the first and almost only thing you saw when entering your page was Adsense (see definition of fold).

The last update that seems to be related to this topic has been named Fred (also unofficially) in honor of a joke that Gary Illyes made in a twit. This update, in addition to dealing with content quality issues, punishes pages where Adsense represents a significant amount of content.

The important thing in my opinion is not the updates with own name, but to know that Google pursues the abusive Adsense and treats it as a sign of poor quality. I think that the fact that every now and then highlights one in particular is just to remind us that you are watching this.

With that data, the decision belongs to each developer, since a more discreet Adsense usually generates less income.

Next scenario:

You abuse and the user penalizes you
There are certain ad configurations that Google does not algorithmically penalize, especially if they are below the fold. But that does not make them pleasant to the user.

If the Adsense is very annoying, a user could "bounce out" of your portal generating negative user response. So:

A very aggressive Adsense can be detrimental to SEO if it generates negative user response.

In this sense Adsense would play a role similar to the design or usability of your page. If the user moves at ease for your page, it is very possible that it ends up generating positive signals that Google can read. If it flees, it will be the opposite.



The opposite case to this, not very frequent, would be the following:

Adsense improves your positioning
Yes, surprising as it may seem, this scenario can occur.

Recall in the first place what I have tried to convey with a good number of posts on this blog: Google does not measure quality, nor user satisfaction, because it can not. What it can measure is something very related but not identical. It can measure signals and try to match them with what should be a reaction of a satisfied user to a quality content. We could say that:

Google tries to measure quality, but can only measure signals.

The set of these signals is what I call user response.

And why do I say all this? Because sometimes a certain Adsense can generate positive signals without this corresponding to the quality of the portal.

When does this happen? When the ads shown are so attractive and correspond to what the user is looking for, they have a very high CTR (Adsense). This causes the bounce rate to go down and for Google to believe that your page has satisfied the user (in fact it is true, but for the Adsense).

In the case of a Micro, when this happens to us, we call it pitch, since we have a very high Adsense CTR and a higher traffic than we deserve. Definitely:

If the Adsense reduces the percentage of bounce of your portal of your organic traffic, it can improve your positioning.

And now to complete:

Adsense does not influence your positioning
It is the most usual case. If you do not abuse or have an especially attractive Adsense, the most common is that it does not have an effect on your positioning.


Conclusion

Adwords can only indirectly influence SEO, as can any other action that generates user response, and only for the better.

Adsense can influence both directly and indirectly, for the better (very unlikely) and for the worse.


AdSense Youtube

Let's see today a brief post on Google AdSense YouTube to give you an idea of ​​how monetization works on this platform.

The operation of AdSense on YouTube is similar to that of a website, but with a big difference in terms of the performance of the ads: they pay for CPM, and ads are not shown in all the videos.

This is a big disadvantage for small channels, so if you really want to generate good income, you will need thousands of daily reproductions.

And how much does AdSense Youtube pay? Well as you can imagine, quite little. Of course, if you get a channel with half a million subscribers the thing changes, since Google offers special programs to important partners.

Setting up AdSense for YouTube is very simple. Access the configuration of your channel and in the Channel menu, click on earning revenue.

From there you can link your AdSense account with YouTube to show ads in your videos (in which you must check the option "Get income" each time you upload one).

Another option to earn money with YouTube is to enable the payment content option, which only enables you if you meet the following requirements:

That your account is in good condition.
You meet the general criteria of the YouTube Partner Program.
You have verified your account by phone.
Have your AdSense account approved and linked to your YouTube channel.
You own a channel with at least 1000 active subscribers.
Find yourself in the following countries.
The RPM Youtube AdSense has two metrics: CPM based on reproductions and RPM based on impressions, and can reach very different values ​​if you do not have a channel with consolidated visits.



Usar o no usar filtros de Adsense?

Los filtros rara vez hacen algo para aumentar los ingresos, pero pueden ayudar a los editores a filtrar ciertos tipos de anuncios que pueden entrar en conflicto con el contenido de su sitio web.

Se recomienda encarecidamente que los editores eviten lo más posible el uso de filtros; ya que puede limitar las ganancias publicitarias de un sitio.

Una de las mejores maneras de descubrir cómo los diferentes filtros de categorías de anuncios afectan a los visitantes es probarlos con sus visitantes.

Encienda los filtros que cree que pueden mejorar las experiencias de los visitantes, mida las tasas de rebote, el tiempo en el sitio y las visitas a la página por visitante, mejor aún, el tiempo de participación. Luego, apague todos los filtros y mida nuevamente.

Deje que los datos objetivos le informen sobre la efectividad de los filtros de anunciantes de AdSense para mejorar las experiencias de los visitantes.