Google Adsense Ads

4:55 PM
Google announced on the AdSense blog a new "quality effort" they are rolling out. Before you can earn money from ads you place on web sites, you need to first add them to your verified sites section in AdSense and Google has to verify them.

Google said that "before you can show ads on a new site, you now have to add the site to your AdSense account." Google will then take that site "through a verification process which checks that you own the domain or have the ability to modify its content." During this verification process, Google will also review the site for compliance with the AdSense Program policies.

If all is good and all the "checks are completed", your site will be marked as "Ready" and you can start showing ads.

You can verify sites by going to your AdSense account, click sites under settings, click Add site and then enter the URL of your site.

Google said this will have a minimal impact on most AdSense publishers, they wrote:

For the vast majority of AdSense users, the only change will be the new Sites tab. However, for some of you, we may ask for help to find the correct ad code when you add a new site. If we require your help, we’ll reach out through email and notify you when you sign in to AdSense. So don’t forget to make sure we have the correct email address for you and that your email preferences are up to date.

Source: https://www.seroundtable.com

Does Adsense and Adwords Influence SEO?

2:39 PM
I think it's a question that many of us have asked ourselves at some point. The short answer is very simple: a priori no, but in fact yes. The long answer is the one I want to address in this post.

I am aware that I am not the first to discuss this topic but I find it interesting to share my experience in this regard and explain what we have observed working with real projects over the past few years. Let us begin:


Does Adwords Influence SEO?


Not directly, and also I think it would be illegal in half the planet if Google applied organic bonuses for hiring paid traffic. That means that if you hire Adwords it will not improve your positioning directly or automatically.

Indirectly, things change. An SEM (Adwords) campaign is a way to attract traffic and gain prestige or brand recognition. The visits you get could come back in the future and do it at that time with an organic brand search. In this case, you may be improving your user response, which does have a positive effect on SEO. It could also have other positive effects of all kinds, but always indirect. Summarizing:

Adwords does not improve your SEO directly, but you can do it indirectly if your SEM campaign improves the user response or some other SEO aspect.

What it will never do is be harmful (Adsense could, however).

In fact, we can apply this to other forms of advertising or promotion. When a brand is advertised on television or in other media, it usually generates an improvement of its CTR, either because it generates brand searches, or because it is remembered in keyword searches.

As is often the case, Zalando is once again a reference: it is advertised on television, street signs, banners, Adwords, Facebook, etc., and this generates visibility that ends up having a positive impact on SEO.

Does Adsense Influence SEO?


Here the thing changes and the answer may not be what you expect. It is often said that "You can subtract but only if you pass" and that is part of reality but there are more scenarios. Let's see it and start with the one that generates the classic debate:

You abuse and Google penalizes you
If you abuse Adsense and show very aggressive ads Google can penalize you for Adsense and for organic.

That is, you can disable the ads on your page but it could also penalize you at the SEO level. Even sometimes it puts a name (or rather we put it) to the changes of its algorithm in that sense.

One of the best known was Ads Above the Fold (unofficial name) of 2012, where you directly suffered a penalty if the first and almost only thing you saw when entering your page was Adsense (see definition of fold).

The last update that seems to be related to this topic has been named Fred (also unofficially) in honor of a joke that Gary Illyes made in a twit. This update, in addition to dealing with content quality issues, punishes pages where Adsense represents a significant amount of content.

The important thing in my opinion is not the updates with own name, but to know that Google pursues the abusive Adsense and treats it as a sign of poor quality. I think that the fact that every now and then highlights one in particular is just to remind us that you are watching this.

With that data, the decision belongs to each developer, since a more discreet Adsense usually generates less income.

Next scenario:

You abuse and the user penalizes you
There are certain ad configurations that Google does not algorithmically penalize, especially if they are below the fold. But that does not make them pleasant to the user.

If the Adsense is very annoying, a user could "bounce out" of your portal generating negative user response. So:

A very aggressive Adsense can be detrimental to SEO if it generates negative user response.

In this sense Adsense would play a role similar to the design or usability of your page. If the user moves at ease for your page, it is very possible that it ends up generating positive signals that Google can read. If it flees, it will be the opposite.
The opposite case to this, not very frequent, would be the following:

Adsense improves your positioning
Yes, surprising as it may seem, this scenario can occur.

Recall in the first place what I have tried to convey with a good number of posts on this blog: Google does not measure quality, nor user satisfaction, because it can not. What it can measure is something very related but not identical. It can measure signals and try to match them with what should be a reaction of a satisfied user to a quality content. We could say that:

Google tries to measure quality, but can only measure signals.

The set of these signals is what I call user response.

And why do I say all this? Because sometimes a certain Adsense can generate positive signals without this corresponding to the quality of the portal.

When does this happen? When the ads shown are so attractive and correspond to what the user is looking for, they have a very high CTR (Adsense). This causes the bounce rate to go down and for Google to believe that your page has satisfied the user (in fact it is true, but for the Adsense).

In the case of a Micro, when this happens to us, we call it pitch, since we have a very high Adsense CTR and a higher traffic than we deserve. Definitely:

If the Adsense reduces the percentage of bounce of your portal of your organic traffic, it can improve your positioning.

And now to complete:

Adsense does not influence your positioning
It is the most usual case. If you do not abuse or have an especially attractive Adsense, the most common is that it does not have an effect on your positioning.


Conclusion

Adwords can only indirectly influence SEO, as can any other action that generates user response, and only for the better.

Adsense can influence both directly and indirectly, for the better (very unlikely) and for the worse.

AdSense Youtube

1:27 AM
Let's see today a brief post on Google AdSense YouTube to give you an idea of ​​how monetization works on this platform.

The operation of AdSense on YouTube is similar to that of a website, but with a big difference in terms of the performance of the ads: they pay for CPM, and ads are not shown in all the videos.

This is a big disadvantage for small channels, so if you really want to generate good income, you will need thousands of daily reproductions.

And how much does AdSense Youtube pay? Well as you can imagine, quite little. Of course, if you get a channel with half a million subscribers the thing changes, since Google offers special programs to important partners.

Setting up AdSense for YouTube is very simple. Access the configuration of your channel and in the Channel menu, click on earning revenue.

From there you can link your AdSense account with YouTube to show ads in your videos (in which you must check the option "Get income" each time you upload one).

Another option to earn money with YouTube is to enable the payment content option, which only enables you if you meet the following requirements:

That your account is in good condition.
You meet the general criteria of the YouTube Partner Program.
You have verified your account by phone.
Have your AdSense account approved and linked to your YouTube channel.
You own a channel with at least 1000 active subscribers.
Find yourself in the following countries.
The RPM Youtube AdSense has two metrics: CPM based on reproductions and RPM based on impressions, and can reach very different values ​​if you do not have a channel with consolidated visits.

Flippa agrega ingresos verificados de Google Adsense

5:53 AM

Flippa, un mercado para sitios web y nombres de dominio, ha agregado una herramienta para verificar los números de ingresos de Google Adsense para sitios web.

Todos vemos sitios en venta que reclaman enormes números de ingresos de Adsense. ¿Pero cómo sabes si la persona está diciendo la verdad? Es fácil falsificar estadísticas. (Ese fue el punto detrás de DNWStats, por cierto).

La nueva herramienta permite a los vendedores de Flippa autorizar a Flippa a enganchar los números a través de la API de Google Adsense. Flippa luego presenta un promedio de tres meses para los visitantes. Los compradores pueden filtrar las subastas para ver solo los sitios con números de Adsense verificados.

Será interesante ver qué efectos tiene esto en el mercado general de Flippa. Pero pensamos que puede ser positivo.

Tips to earn more money with Google Adsense

11:27 AM


















Google Adsense is one of the best CPC advertising networks in the world. Google AdWords is used by advertisers to advertise their products and services. With strong competition, advertisers never hesitate to spend up to a few dollars per click and this is the reason why publishers love Google Adsense. Although Google Adsense show high-paying ads, we must make some optimizations and adjustments to get the most out of Google ads. Look for the best Google Adsense optimization techniques in this article.

I leave you these tips to follow:

Ad size selection

The selection of ad sizes that we use on our site is one of the most important factors affecting Adsense's revenue. The best performing Adsense ad sizes are 728 x 90, 336 x 280 and 300 x 600 ad sizes. Among these ad sizes, the large rectangle ad unit 336 x 280 will compete with advertising creatives of 336 x 280 and 300 x 250 ad creatives. Therefore, the large 336 x 280 ad size rectangle will generate more revenue than the 300 x 250 ad size. The same applies to the 300 x 600 ad size that competes with 160 x 600 ad units and 120 x 600

It will be better to choose the adaptive block of response announcements instead of 728 x 90 units. The responsive ad responsive block will show high-paying ad creatives in different ad sizes that fit the ad space.


Ads Locations

Placements ads play an important role in the performance of Adsense ads. Publishers should make sure to place ad units in the highest performing areas. I am using Adsense for 1 year and I have done A / B tests with different combinations to find the best performing advertising spaces.

The placement of ads with better performance places the ads below the title of the article. But it is the job of each publisher to find the best ad size to place in that place. Horizontal ad units work very well in a few places. But the big rectangular ads did the best while testing.

Adsense ads have not been working well in the sidebar. Therefore, avoid placing Adsense ads in the sidebar. This is because most of the ads were not relevant to the niche. But, the affiliate or contracted banners works much better in the sidebar.

If possible, place an ad unit inside the article. There are several WordPress plugins available to make the job easier. Finally, place an ad unit at the end of the article. If your blog has good content, visitors will read the content to the end and an ad below the content could be fine.


Link Advert Blocks

There are many claims that text ad units do not work well. But ad units with a text link double revenue. The text link ad unit works well in most site categories, blogs, web marketing and web design, etc.

Ad units with a text link work well only when they are placed between the article. Now, in Google Adsense you have introduced the answer link unit that is said to perform 40% better than the regular link units according to the data collected by the Google Adsense.

The response link units are great on all devices and is displayed as the menu on mobile devices and performs very well compared to the desktop version. Do not hesitate to check the performance of the link ad units on your website.


Ads with Coincident Content

Matched content ads are like native ads that help us increase revenue while helping us lower the bounce rate and increase page views. In addition, the% CTR will remain in the safe zone.

Matching ad units are enabled for the best performing sites linked to the Adsense account. If the matching content ad is enabled, publishers can use it to enjoy the additional benefits mentioned above.


Additional tips

  • Do not delete advertisers or disable personal ads. This will reduce the competition of advertisers.
  • Increase the visibility of the ad. This will increase the advertising contest for the ad space.
  • Do not place more than 3 ad units per page. You can add more on pages with heavy traffic.
  • Try to customize the colors of the ad to determine which color is best for the theme of the site.
  • Take a week or more to try a combination, nothing will change in a day or two.

How and How Much Money Does Google AdSense Pay For Clicks And Impressions?

7:43 PM
Read this post to find out how Google AdSense pays ad clicks and impressions on your blog or website. As bloggers it is convenient to understand the functioning of the monetization system: how much money, forms and dates of payments, etc.


I know that many entrepreneurs in the blogging activity are wondering how Google AdSense pays? And it is logical to think that if we write for our blogs or websites that we have an idea of ​​what is the benefit for our work by monetizing with this online advertising system.


Forms and Amount of Money Paid by AdSense to Sites Showing Your Ads

There are many websites and blogs that are monetized with this advertising system and that do not get good results and that is due to two factors: 1 use keywords that pay very little and 2, are websites with very little traffic and of bad quality.

Google takes into account several factors when paying which is very important to know and with this information to achieve the best results with such advertising. From recommended ad formats, keywords, the number of impressions and unproductive clicks, there is much we need to know about this advertising.

The first thing is that Google pays you a percentage of what it charges its customers and that percentage is: a total of 68% of AdSense for content, and 51% when using the custom search engine, but this can be affected by the registration of unproductive clicks, or rather, those that users give and do not have a conversion.
Advertisers seek that your users perform an action that goes beyond a simple visit, that is: they register, buy something or even a simple one I like in a fanpage and when this task is not achieved, the payments by clicks, can be minors Several webmasters have done the experiment with new pages and see that the same ads pay more in them.

Google AdSense has a record of everything that happens on your website with its advertising and as it gives you such a follow-up you can decide to pay less or more for the clicks obtained on your website. In addition, many ads only pay for impressions, in this case it will depend on how much you are earning with clicks.


AdSense as a Source of Revenue Pays You for Clicks and Ads Impressions


Ads that pay for impressions will pay you revenue based on the value of your website. A cup is established based on what you get on average for the clicks made and only the advertising of the advertiser willing to pay said rate is presented.

Similarly will always be on your blog or website ads that are paying better at that time and that fit your theme. If you choose to work with the most money paying keywords, there is no doubt that the monetary value of visits to your sponsors will increase.

The owner of a blog or any web page, is solely responsible for what you generate with Google AdSense as it has the opportunity to choose the theme for which to base your website and Google also provides free tools to achieve greater profitability.


You Can Earn More According to Your Theme, It Affects the Value of Clicks and Impressions

It is up to you to choose the themes for which you want to write and to determine in this way how much Google AdSense will pay you, it is enough to determine which are those themes that pay better and that fit your website. Within Google AdSense you can see how much you are paying for impressions and how much each click is worth.

A payment system is established that only allows you to charge a minimum of $ 100 and after 30 days of having generated it (they actually pay from the 21st to the 26th of each month, the previous month). The forms of payment vary from one country to another, this way you can charge by means of: a check, a shipment or by bank transfer depending on where you live.

It is important in the application to put all your real data and provide the complete information. This makes it easier for you to approve your account and avoid setbacks with your payments, Google AdSense pays and pays well.

In summary AdSense pays in the following way:

1- 68% of the value of each click in AdSense for content.

2- 51% in AdSense for searches.

3- You are paid for ad impressions (CPM).

4- The minimum amount is 100 dollars.

5- They pay from the 21 to the 26 of each month.

6- Pay by check, transfer or Western Union.

Many will tell you otherwise, but hundreds of thousands of sites all over the Internet world can not be wrong to use this advertising system.

Google AdSense Strategy: How to Charge More With Advertising?

6:14 PM
Last week we received messages from several blog readers asking me for tips to earn more money with Google AdSense advertising and the truth is that we already have many articles on the subject, but today I give you several tips to create your own strategy.

The fundamental thing is to know the functioning of AdSense: as it shows its ads, why it shows them and the value that the different keywords for which we want to position have in the online advertising market.

I will not talk about the generation of traffic to your blog or website, and there is much information in this and other blogs that we have on that subject, but I want to guide you to a strategy with AdSense.



Content-Based Google AdSense Strategy for Your Blog

The content of your blog is the most important part to really make money with Google AdSense, for this reason you will have to create your own strategy of publishing content if you really want to achieve your goals with this advertising. Your articles should take into account several factors:
1- Original and high quality: Google positions you much better with original content, but that does not mean that you can not at any time publish an article from another website. Third-party articles are published as long as the author of your consent and you should always remember to quote the source with a live link to the original article.

2 - That is relevant: we can see many publications on the Internet 100% and have a certain degree of quality, they are the ones that teach a lot, but nobody cares. Publish only things that have public, this public may be small, but if it is a market niche that you can exploit is sure that you can do better than with keywords of much traffic that you can never position well in Google.

3- Position for well-paid keywords: Your strategy to earn a lot of money with Google AdSense advertising should focus on the publication of headlines with the most expensive keywords for advertisers. I invite you to see what are the best paid themes for Google AdSense and see if they serve your website.

4- Optimize your website for advertising: Google's robots scan your website and take into account several factors when displaying ads. AdSense takes into account the following:

a- Name of the web. If it is not a high-value keywords, do not worry and take into account the following points.

b- Holder of your tickets. I recommend you to put the main keyword at the beginning since it also works for a better web positioning.

c- Headings of the entries and sub-headings. I do not know why, but most do not use the H tags, look at the blogger, where the entries are created and use the functions of header, sub-header and secondary header.

In all these places should be keywords of great value, those for which advertisers pay a lot of money as long as their advertising is displayed. You can do a search in the Google AdWords tool to know the value of a keyword.


Strategy Regarding Ad Formats

If I recommend a specific type of format, I would say that the ones I have on the blog work very well for me, but each web is different. Better I leave you several tips on how to use this advertising.
Remember that:

1- The ads that are placed higher pay better. Above the entries and the other in the column as you see in this blog. Also remember that almost nobody sees the ads at the end of an entry.

2- Google AdSense pays you for clicks and impressions. Recommend several of your articles in each entry and you will have more earnings per impressions.

3- A bad strategy is to send clicks on your ads. In the end, Google pays you for them or cancels your account. What many do not know is that when AdSense invalidates many clicks of a website, its value decreases.

4- Also unsuccessful clicks can make you pay less with Google advertising. The advertiser looks for an action: to sell, an affiliation, suspicion or even a liking, if this is not achieved, in the end he will be willing to pay less.
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