By Abi Cushman
So you've decided you'd like to create a website, and you'd like to earn a little money off it. Well, adding targeted Pay-Per-Click ads, like Google Adsense, to your site offers a quick and easy way to earn revenue without the hassle of seeking out and managing advertisers. Here are a few tips to help you get started.
Selecting a Topic
First and foremost, it is important to pick a topic that you are passionate about. If you enjoy the topic, you won't mind putting a lot of time and energy into creating a quality website. Also, starting a project with prior knowledge of the subject makes it easier for you to generate targeted, well-written content – a must when using Google Adsense successfully.
Choosing a Domain Name
Be sure you choose a domain name that is memorable, on topic, and easy to spell. This will help establish your branding, attract repeat visitors, and ease your marketing campaigns in the future.
Designing the Site
It is essential to carefully plan out the structure of the website – how the information will be broken down, what navigation items you would like, and what you would like to highlight on the homepage. Once your structure is ironed out, the next step is to design the site layout. Keep in mind you will need to leave room for the Google ads, which can be shaped like skyscrapers, banners, or squares.
If you do not have an eye for design or have any web development ability, you should hire a professional web designer to create the site for you. Based on your abilities, the web designer may train you on how to add more articles to the site by modifying the existing code, or he or she may develop a Content Management System (CMS) for you. A CMS allows you to create additional sections and articles through a user-friendly interface similar to Microsoft Word. You do not need any web design skills to input more data, and the additional pages will maintain a consistent, professional look.
Creating Google Adsense Ads
Once your site is developed, sign up for a Google Adsense account. You can then customize the shape and colors of the Google Ads using Google's Ad Format Wizard. Many times, trial and error will reveal which color scheme is most profitable for your site.
Promoting Your Site
The final step is to get the word out. You'll need to draw visitors in to your site to read that quality content and to click on those relevant Google ads. So you should submit your site to major search engines like Google and Yahoo. You should also submit your link to the Open Directory, dmoz.org, which provides data for other search engines. To attract targeted visitors, exchange links with other sites that pertain to your topic. Be sure to also promote your site offline. For example, write press releases, tell your friends, or advertise in relevant publications.
Creating a targeted, informative website takes time and persistence. But if you're willing to put the effort into making a quality site, you can earn money on a continual basis with Google Adsense.
Abi Cushman is a professional web designer at Brown Bear Creative. She has created several websites that earn revenue through Google Adsense including a site about rabbit care and behavior, My House Rabbit, and a site dedicated to running routes in Connecticut, Jog New London County
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